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first_imgGo back to the e-newsletterTourism Australia has confirmed that next year’s five-day Australian Tourism Exchange (ATE), Australia’s largest annual travel and tourism business-to-business event, will be held at the brand-new ICC (International Convention Centre) in Sydney. The announcement was made following the wrap-up of ATE 2016 on the Gold Coast.Minister for Trade, Tourism and Major Events Stuart Ayres said ATE 2017 will provide the perfect opportunity to showcase the newly constructed International Convention Centre (ICC), Australia’s largest exhibition and convention centre.“This is fantastic news and the NSW Government is delighted to be working with Tourism Australia on delivering a spectacular, world-class tourism event for NSW,” Mr Ayres said.“In the year ended December 2015, NSW welcomed nearly 87 million overnight international, domestic and day trip visitors who spent more than $30.6 billion in the State – demonstrating NSW’s capacity to compete on a global scale.“This five-day event will generate significant economic benefits to the State while highlighting our iconic attractions, beautiful beaches, outstanding food and wine scene and provide delegates from overseas and across Australia with the chance to explore Sydney and the breathtaking surrounding regions of NSW.“We look forward to showcasing our incredible State during ATE 2017, set to provide delegates with a forum for Australian tourism businesses to display their products, make overseas contacts and negotiate deals.”Destination NSW CEO Sandra Chipchase said ATE presents a great opportunity to bring the tourism industry together.“Our wonderful State never fails to impress and I am excited by the tourism opportunities that ATE 2017 will bring to Sydney and Regional NSW, cementing our position as one of the world’s most desirable tourism and business event destinations.”More than 2300 delegates from 30 countries across the world are expected to attend this years event, which took place on the Gold Coast this week. More than 840 travel wholesalers and buyers from Asia, the Americas, Continental Europe and the United Kingdom met and did business with 1500 Australian tourism seller delegates from 532 companies. Tourism Australia is working with host-state partner, Tourism and Events Queensland (TEQ), supported by Gold Coast Tourism (GCT), as well as airline partners Virgin Australia and Etihad Airways to deliver ATE16.Tourism Australia Managing Director John O’Sullivan said hosting the event on the Gold Coast would help to further boost Australia’s inbound tourism sector, already at record levels with international visitor arrivals reaching 7.4 million in 2015 and visitor spend rising 18 per cent to $36.6 billion.“ATE enables Australian tourism businesses to increase their exposure to the international travel businesses responsible for putting Australian holidays in the hands of consumers in our key overseas markets – helping to grow our inbound travel sector.”“Given it’s the first time that ATE has been held on the Gold Coast there is a high level of excitement around the event, with the number of Australian travel businesses participating reaching its highest level in eight years as well as 98 new buyers from nine markets attending for the first time,” Mr O’Sullivan said.ATE 2017 is scheduled to take place from 14 to 18 May 2017.Go back to the e-newsletterlast_img